Brand: logo, colours and type

The design of privymail.eu: downloadable logos, colour values, self-hosted typefaces and usage guidance.

One name. A keyhole.

Our brand is privymail.eu, always lowercase and including .eu. Our logo is the lowercase “p” with a keyhole. It forms the first letter of the wordmark; used on its own, it becomes the symbol. Its shape is based on Manrope and connects our name with the idea of a protected mailbox.

privymail.eu, dark wordmark

Dark wordmark on a light background.

privymail.eu, white wordmark

White wordmark on a dark background.

The wordmark and symbol are available as scalable SVGs for light and dark backgrounds. The SVGs consist of paths and do not require an installed font. The previews above show the complete wordmark.

Keep the logo recognisable

  • Preserve its proportions; do not stretch, rotate or add shadows to the logo.
  • Use the dark version on light surfaces and the white version on dark surfaces. Do not introduce additional colours into the symbol.
  • .eu is part of the wordmark. “privymail” uses Manrope at weight 700; “.eu” uses weight 400.
  • Leave space around it. As a guide, allow at least half the symbol’s height; keep text and other logos outside this clear space.
  • Choose a quiet background. Do not place the logo over busy image details.

Colours

Blue and dark dusk define the website. Light blues provide space; neutral greys support text, surfaces and borders. The values below match the colours used on the website.

ColourHEXRGB
Blue#3C83F660 / 131 / 246
Dusk#022C702 / 44 / 112
Deep blue#0544A55 / 68 / 165
Light blue#81B6FF129 / 182 / 255
Ice blue#F3F8FF243 / 248 / 255
Action blue#1D63D829 / 99 / 216
Default text#18181B24 / 24 / 27
Body text#2E303846 / 48 / 56
Secondary text#5E616E94 / 97 / 110
Fog#6F7280111 / 114 / 128
Mist#AFB3C4175 / 179 / 196
Surface#EDEEF2237 / 238 / 242
Border#E4E4E7228 / 228 / 231
Dark logo#0F1B3315 / 27 / 51
Dark domain suffix#7A8396122 / 131 / 150
White#FFFFFF255 / 255 / 255

In use: Action blue is the colour of blue buttons with white text. Carbon is the default text colour; body text on content pages uses Slate, and secondary text uses Steel. Light accent colours are mainly intended for surfaces and graphic details. For text, controls and focus outlines, check contrast against the actual background; a colour value alone does not guarantee readability.

Download the colour palette as CSS. The file provides the colour values as CSS custom properties.

Type

Manrope

privymail.eu

Geist

Email from Europe. Clear and direct.

EB Garamond

A mailbox with principles.

TypefaceUseWeight on the website
ManropeWordmark700 for the name, 400 for .eu
GeistBody text, navigation and controlsdepends on the role, usually 400 to 600
EB GaramondLarge headings and editorial accents500

All typefaces are served from our own server. They use the SIL Open Font License; the supplied licence texts apply to the font files.

Images and language

The European panorama depicts landmarks including the Brandenburg Gate. It remains an illustration without mountains. It supports the design without covering text or the logo.

We write clearly, concretely and in a friendly tone. The name stays the same in both languages: privymail.eu. German and English pages convey the same content.

For questions about brand materials: Contact.